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How to start with optimising your website for SEO

How to start with optimising your website for SEO

Search engine optimisation (SEO) doesn’t have to be hard and confusing to implement. It’s a really straight-forward process if you know what you want to achieve. My following a simple few optimisation techniques, you can have your website optimised in no...

Targeting the best keywords for SEO

If you are busy with a search engine optimisation (SEO) campaign, the first step is to always do some keyword research where you can select the best keywords to use in your campaign. These are not just any keywords related to your services or products, but keywords...

Has your website been hit by the latest Google update?

Google has always been updating their search algorithm to provide their users with the best and most relevant search results. A digital marketing campaign should never be set in stone so that you have the flexibility to adjust your strategy when these updates...

Don’t just measure the bounce rate for SEO

In the SEO (search engine optimisation) circles it’s common to think that if your website has a high bounce rate, the overall conversions on your site will also be poor. The bounce rate of your website and individual website is also a ranking factor determining...

Ways to do a competitor analysis for SEO

Once you start with an SEO (search engine optimisation) campaign, the first thing you should do is start with competitor analysis. What other competitors are there that you are competing against? How well are their websites optimised? It’s important that you...