Web Design
Dino Kingdom
A family attraction brand that needed a website as loud, playful and immersive as the park itself — without sacrificing ticket conversions on mobile.
The brief
Dino Kingdom's audience is parents planning a day out on a phone, usually in under two minutes. The previous site buried opening times, pricing and directions under stock imagery and long paragraphs of copy.
The brand also runs seasonal events, so the team needed to update banners, pricing and event dates themselves without waiting on a developer.
Our approach
We led with a full-bleed hero that answers the three questions every parent asks u2014 what is it, what does it cost, and when is it open u2014 above the fold on a 375px screen.
Ticketing, directions and the events calendar were promoted into a persistent action bar, and the entire page was rebuilt around large tap targets and compressed WebP imagery for slow mobile networks.
Every seasonal block was built as an editable WordPress component so the marketing team can swap campaigns in minutes.
The outcome
The result is a site that feels like a theme park rather than a brochure, while loading in under two seconds on 3G and pushing visitors straight to the booking flow.
What we delivered
- Responsive WordPress build
- Ticketing and enquiry funnel
- Seasonal campaign components
- Image optimisation and caching
- Managed hosting and SSL
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