Web Design
Poetic License
Poetic License Distillery brought their bold, small-batch craft gin experience to the West Coast, requiring a digital platform to showcase their spirits, streamline online purchases, and drive foot traffic to their Velddrif tasting room. 3DOM delivered an immersive e-commerce solution that translates their artisanal ethos into a seamless digital journey.
The brief
Poetic License needed an engaging online presence to connect craft spirit enthusiasts with their award-winning ginsu2014such as Northern Dry, Old Tom, and Fireside Spicedu2014while making online ordering intuitive and reliable.
Their existing digital touchpoints lacked the visual punch and seamless checkout flows required to convert casual visitors into loyal e-commerce customers and distillery tour bookings.
Our approach
3DOM designed and engineered a visually striking, mobile-optimized e-commerce platform that mirrors the rich, handcrafted nature of their spirits.
We integrated robust inventory management for small-batch releases, refined user experience pathways for quick tasting reservations, and implemented targeted on-page SEO frameworks to capture regional and national search traffic.
The outcome
["The new digital storefront successfully bridges the gap between the West Coast distillery and customers nationwide, resulting in a dramatic increase in direct-to-consumer online orders.","The platform provides a rock-solid foundation for future limited-edition "rarities" drops while simplifying both retail fulfillment and visitor bookings."]
“3DOM captured the bold spirit of our brand online. The transition to our new e-commerce platform has been smooth, driving both online bottle sales and bookings at our Velddrif distillery.”
What we delivered
- Custom E-Commerce Storefront UI/UX
- Streamlined Checkout & Inventory Architecture
- Tasting Room & Event Booking Integration
- Search Engine Optimization (SEO) Overhaul
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