3DOM / DIGITAL STRATEGY
00/06
3DOM / STRATEGY

Let's figure
out what your
digital presence
needs to actually do.

No forms. No sales pitch. Just a few decisions that help us understand where your business is heading and what your digital presence needs to support it.

3DOM Strategic Direction
Business first.
Digital second.
01 / OBJECTIVE

What needs
to happen?

Every strategy starts with a business objective. Pick the outcome that matters most right now.

Choose one direction
01
More leads

Turn digital traffic into genuine enquiries.

02
More sales

Make digital activity contribute directly to revenue.

03
More awareness

Put the business in front of more relevant people.

04
Better experience

Make the digital experience clearer and easier.

02 / AUDIENCE

Who are you
trying to
reach?

The right strategy starts with understanding the people on the other side of the screen.

Choose one audience
01
Existing customers

Strengthen relationships and encourage return business.

02
New customers

Reach people who don't know the business yet.

03
Specific market

Focus on a defined audience or industry.

04
Broad audience

Build a wider digital presence across multiple audiences.

03 / POSITION

What makes
you different?

Your digital presence should give people a reason to choose you. What matters most?

Choose one differentiator
01
Expertise

Experience, knowledge and capability.

02
Product

A product or service with a clear advantage.

03
People

Relationships, service and the people behind the business.

04
Approach

A different way of solving the customer's problem.

04 / DIGITAL

Where do
people find
you?

Different channels perform different jobs. Tell us where your digital presence matters.

Choose your main channel
01
Search

People actively looking for what you offer.

02
Social

Discovery, visibility and ongoing engagement.

03
Website

The central destination for your digital presence.

04
Everywhere

Multiple channels working together.

05 / EXPERIENCE

What needs
to feel better?

Sometimes the strategy is about fixing what already exists rather than starting again.

Choose the biggest friction point
01
Finding things

Make information easier to find and understand.

02
Trust

Make the business feel credible and established.

03
Conversion

Make taking the next step simpler.

04
The whole thing

The digital experience needs a proper rethink.

STRATEGY COMPLETE

Now we know
where to start.

Your answers give us a starting point for the conversation. The next step is turning that direction into a practical digital strategy.

DIRECTION
BEFORE
EXECUTION

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