Building an ecommerce website can be a daunting task – especially when you’re doing it on your own. Many people wanting to start an online store assume that it is much the same as a regular website. This type of website requires far more than a home page, additional pages and a few basic features, however. First, it needs to attract customers as soon as they arrive at the store. Then, it needs to make it easy for customers to find what they need easily, without having to navigate through a confusing website. It also needs to have a payment gateway in place that enables purchases to be made without problems.
Before you consider building your own ecommerce website, it helps to look at the potential problems and challenges that could arise.
Should You Build Your Own Ecommerce Website?
The reality of ecommerce websites is that if they were truly easy to build, every e-tailer would have one. In actual fact, ecommerce sites are not as simple as they seem. It might seem cheaper and faster to find a theme you like and then build the site in WordPress, Shopify or another platform. It may even work to a point – at first, anyway. You will soon find that DIY sites have many limitations. Companies that specialise in this type of site will give you a site that has far more functionality. Some of the biggest reasons to invest in a professionally-built site include the following:
If you thought it would be cheaper to build your own site, guess again. The majority of websites offer a limited number of free plugins and tools. These will not give you the type of online store that will bring in customers and make sales. To have a website that is designed to convert, you would need to pay for a large number of additions. Even after spending all of this money, you will still not have a site that is designed to makes sales. A professional will be more cost-effective as you will be investing in your site, with all the features needed to succeed.
Unless you are an experienced expert in ecommerce and online stores, you will likely not have an in-depth understanding of usability. This plays a vital role in conversion. From the moment they arrive on your site, customers need to be able to use the site with minimal obstacles to purchase. This does not only apply to navigation and product layout. It also applies to features only a professional would know to add.
Last, but not least, the biggest reason to invest in a professionally made online store is that it will give you far better results than a DIY store. The goal of an online store is to broaden your sales area, remove purchase barriers caused by distance and make it easy for people to shop without leaving home. The ecommerce market is highly competitive, which means that you will be competing against many stores. A limited DIY store could end up costing you sales when customers choose competing sites that are designed professionally.
3DOM Digital Communications Agency offers everything you need to get your online store running. Contact us today to find out more about our professional ecommerce website solutions.