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Whether you have a niche product range or you are opening a more generalised store, a professionally built ecommerce website is essential. Online shopping is on the rise and today, customers have more choice than ever before on where they shop online. With that in mind, it can take a matter of seconds for potential customers to decide whether to make a purchase or leave your site and search for another online store.

An ecommerce website that has been developed especially for your store will ensure that customers get the right impression from the moment they arrive, to the moment they complete their purchases.

Top Benefits of a Professionally Built Ecommerce Website

Although it might seem cheaper and easier to make your own website, this can end up costing you sales in the long run if your site is not designed to make browsing and shopping as streamlined as possible. Some of the biggest advantages of a professional ecommerce website include the following:

Create the right impression.

You have less than a minute to make an impression. The moment potential shoppers arrive from an online search or social media page, they are evaluating your site. Does your home page capture attention right away? Does your store look good and work even better? Is the site easy to use and does it like expertly made or does it look like a DIY site that has been put together in a rush?

Better customer experience.

Customer experience is everything when it comes to ecommerce sites. Customers need to be able to find products quickly and easily, with a clear navigation structure, intuitive search feature and other elements in place. Customers also need to be able to view product details and images, read reviews, add products to wishlists, and use the site without slow loading or other issues.

Convert more sales.

All of this equates to sales, at the end of the day. When your site is professionally made, you will see more sales because the site is fast-loading, user-friendly, inviting, engaging, and well-designed. These factors are essential to any online store, driving conversion and also encouraging customer retention. 

If you are ready to see how much of a difference a professionally built ecommerce website can make, get in touch with 3DOM Digital Communications Agency today and we will help you get started.