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If you want to improve your online credibility, you need to take a few essential steps. It is important to understand that everything you do online for your business can impact your appearance. This begins with ensuring you build confidence with potential customers.

A good way of doing this is to ensure there are pictures and concise information on your website. People want to see who is handling their purchases and have some comfort in knowing who they are working with. When possible, also add pictures of the product that give a clear understanding of what is being purchased. The more people can see on your website, the better off you will be.

At the same time, you should make it easy to contact you. Customers should have to search for a way to contact you. It is important that an e-mail address and phone number if easily found on the first page of your website. Should you have a physical location, that should also be listed on the bottom of the page. The more ways people can contact you, the more likely it will be that they will do business with you.

Proper handling of testimonials will also be important. It is vital that if you post a testimonial, you also give some proof it is a real person. Just focusing on a first name and last initial isn’t enough. You want to add a picture when possible and ensure people know this person is real. Keep in mind that with certain items, such mental health and other sensitive medical information, it can be problematic to release too much information.

Once you do have someone who is contacting you in your business, you need to deal with them as quickly as possible. While it might be 12 or 24 hours before you can answer, never wait more than 48 hours. The longer you wait, the less confident the customer will be in your products and services. It is critical you are always on the ball.

Finally, realize people are going to look into your company. Make sure when they look into Google, they aren’t finding out things you’d rather not have them know. With the wellbeing of your business on the line, you need to ensure you do what you can to protect it. If you want to improve your online credibility, this is the most important thing to remember.