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Everyday you will find more people accessing the web from mobile devices such as cellphones and tablets, but sometimes the overall user experience can be frustrating. Most websites were not designed to display correctly on mobile browsers with no keyboard and no mouse. There are billions of phones in the world far exceeding the number of PC’s, so the potential for internet marketing on the mobile web is not just big, it is huge.

Most cellphones (excluding smartphones) are now released to be web enabled, and all the new smartphones popping up with standard web browsers are quickly beginning to dominate the market such as iPhones, Android, and Blackberry. These smartphones offer computer like functionality and are growing in popularity everyday. New “flat rate” mobile 3G plans have made web access on mobile devices more affordable.

The value in mobile marketing

Many businesses are beginning to see the value in the mobile web and they are beginning to take advantage of this growing market. If you are interested to tap into this mobile trend and start marketing to mobile users, creating a mobile friendly website is an absolute must. The same search engine optimization rules apply to the mobile web where you have to optimize your website to be search engine friendly, and build a couple of quality backlinks to your mobile website.

If you are interested in getting a mobile friendly version of your website search for a website development agency that focuses on mobile website development or if you are using a 3rd party CMS system such as WordPress, Drupal or Joombla, search for a plugin that you can convert your website to a mobile version.

When you are busy creating your mobile friendly website, structure and design your website around mobile visitors. These people are looking for quick answers and not pages and pages of content. Use short and to the point content to get your message accross. Use optimizal navigation to make it easy to browse your website.