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So what is Pinterest? Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes and a whole lot of other interesting stuff. Now where exactly does this fit in with your social media marketing campaign?


What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.

With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find.

Browse your home feed

Your home feed is where you’ll find Pins, people and businesses we think you’ll love, based on your recent activity. We’ll also show you Pins from the people and boards you choose to follow.

You can also search for Pins by typing in keywords into the search bar. Try typing “birthday party” in the search bar to see ideas for birthday party decor, party food recipes, and birthday gift ideas.

Save, try and share Pins

Pins are bookmarks that people use to save content they love on Pinterest. Pins can be images, videos or products.

Image of a Pin pointing out the different parts of what makes a Pin.

If you click through the Pin, you can visit the website to learn how to make it or where to buy it. As you discover Pins you love, click the red Save button to save them to your boards.

When you try a Pin, you can show people on Pinterest how it went. Tried the perfect birthday cake recipe? Add a photo of your cake to the Pin, add a comment to tell people how it went or add helpful tips.

Sometimes you’ll find a Pin that you know a friend will love. Click  to send Pins directly to a friend or a group in a message to pass the inspiration around. You can also use messages to chat with your friends. You can see your messages by clicking the speech ellipsis icon on your computer or tapping the bell icon followed by Chats on your mobile device.

Create Pins

Upload an image from your computer or mobile device to create a Pin. You can also create and save Pins from images you find online. Add a title and a description to each Pin you create and a website link if you have one.

You can edit a Pin’s information at any time and move it to any board.

Create boards

The Pins you save live on your boards. Name your boards and arrange them on your profile however you want. Invite other people on Pinterest to collaborate on Group boards to find even more ideas.

To organize your Pins within boards, create board sections. Add a “Decorations” or “Party games” section to your Birthday party board to keep similar ideas in the same place. Organize your Pins in whatever way makes sense to you. You can also add dates to your board if you’re using it to plan an event or add notes to create checklists or other reminders.

If you prefer to keep your Pins private or you’re throwing a surprise birthday party, you can make your board secret. Only you and anyone you invite can see your secret boards.

View your profile

Find all the Pins you save, boards you create, and Pins you try in your profile. You can also see who’s following you and the boards and people you follow. Anyone can see your profile, but your secret boards will stay hidden. Only you can see your secret boards when you view your own profile.