Social Media
R. Smith
A personal-brand-led business where the founder's voice needed to scale without eating their week.
The brief
The founder was the brand, but had no time to produce content. Posting was inconsistent and the visual language changed every few weeks.
Our approach
We locked a visual system first u2014 one type pairing, one palette, three layout templates u2014 so every post is instantly recognisable in a feed.
Content is sourced from a fortnightly 30-minute voice-note session with the founder, then written up, designed and scheduled by us.
Community management runs daily so comments and DMs never sit unanswered.
The outcome
The founder spends half an hour a fortnight; the channel looks like it has a full-time team behind it.
What we delivered
- Visual identity for social
- Fortnightly content sprint
- Full scheduling calendar
- Community management
- Monthly performance report
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