To get top organic rankings on Google with SEO (search engine optimization), it’s important that you practice on page optimization and off page optimization. The online world is becoming more competitive by the day and to stay on top you have to practice both methods to obtain and maintain your rankings on the search engines.
On page SEO consists of all the physical on page optimization methods you have to do on your website such as all the technical elements, the content, and structure. Off page SEO consists of all the off page elements consisting your website and profile. Link building is the most common off page method and still the driving force for SEO. What other off page SEO factors plays a role?
Off page SEO optimization tips
Website age: It’s a fact that older websites can rank better organically due to the fact that they show stability and not just a fly by night website. When new websites are launched they won’t rank automatically for specific keywords and phrases. It takes time to build quality rankings on Google.
Domain age: When registering your domain, try to register it for the longest period that you can. This is also a direct signal to Google that you are in for the long run.
Domain authority: This is directly related to link building. Who links to your website and are they credible? If you only receive links from spammy websites, what does that tell Google? Always focus on getting high authority links and ignore the spammy low quality ones.
Quality content: Google is smart and are looking at how your visitors are interacting with your website. Is your content engaging with them? Are they sharing it along? Focus first on your visitors and Google will rank you.
Google+: The number of +1’s and Google+ shares your content receives are huge social signals to Google and can influence your organic results directly. Focus on building your Google+ strategy to build a natural following and to share interesting and relevant content about your business.