How are you going to measure the success of your website? This is a very common question I get asked often by my customers and the answer is always YES! How do you measure this? If it really can be measured, how do you measure it? This is really a very common question that gets asked often by people that want to know if their website is actually making their business grow.
Find below a couple of tips that can help you get started with measuring the success of your website.
Measure success with your website
Defining your goals: What do you want to accomplish with your website? This is one of the most important steps of this process and it cannot be ignored. By defining your website business goals is a key purpose of attracting new customers, showcase what you have achieved, and to provide information to your existing client base.
Install website analytics: Having analytics on your website is very essential as it helps providing valuable information regarding your website visitors. The easiest to get this started is by installing Google Analytics for free on your website. When installed, you will be able to view how many visitors you are getting and how they came to your website.
Unique visitors: Unique visitors are the people that visit your website once, but they can return many times. If they return for another time they will then be labelled as a returning visitor. Ideally, your unique visitors rate should be more than returning visitors.
Bounce rate: This is the percentage of visits when people leave your website after only viewing a single page. If you have a high bounce rate, this is viewed as negative.
Time on site: Evaluating the time on site with Google Analytics is a very good indicator of how long your visitors are staying on your website.
Analyzing your goals: You can use your analytics to determine whether you are actually reaching your targets and goals or not at all. If your main goal is to get more visitors on your website then you can make sure that all the steps are taken to estimate how you are going to calculate this.
Conversions: The conversions are calculated as a percentage of your website visitors that physically converts into product enquiries, sales, and newsletter signups to name but a few. This is a very important metric to measure as it is an indication of customer involvement and satisfaction.