If you have an internet marketing agency, you should always encourage your customers to always add real reviews and feedback to their website to give the validation that they provide excellent service. The willingness to post good customer reviews and comments on a website is a clear signal to the visitors of your website that your business is customer focused and will definitely work to create a positive buying experience.
The only problem with this is that most small business owners have is that they don’t have enough systems, time and resources to regularly add new testimonials to their website and blog. Here’s a couple of ways you can get customer reviews.
Ask for reviews: Always try to encourage reviews on your website with a follow up phone call or email. For phone calls and emails make it timely. The follow up process should always be within 3 days of a transaction.
Make it easy: The more answers and steps that you require, the fewer you will receive on your website. To make it as easy as possible, why not integrate a simple star rating service where your clients can easily leave a review for you. The only downside to this is that your website visitors wants to see the comments.
Keeping it real: Never offer incentives in return for testimonials. Your best clients will usually do it for free if you ask them. Your testimonials should always be real and never give the appearance of being purchased.
Third party services: Another solution is to use a trusted third party service to contact your recent customers and interview them by an email or phone survey. Some of these services will have you add a website widget to your website and then they can add their reviews and testimonials to your website with ease.