Growing Your Personal Brand
Creating and growing your personal brand can be an exciting and enriching experience. While it may take time and hard work for you to create the perfect brand for yourself, it will always be worth it. To get things started, you will find that there some prep work is important.
The first is to understand what your strengths are and what makes you unique in the industry. When you look at both of these items, they can help you to better own your space and to become a fine-tuned expert. One of the biggest mistakes people while working on their personal branding is trying to be a catch all professional that ends up with only moderate success.
To come across as an expert, you also need to take the time to prove it. You need to be sharing your knowledge with other and ensuring that the information is presented in a manner they can understand. If your target audience is teenagers looking to raise horses, then you need to ensure that the language is at a level they can understand. In turn, if you are targeting scientists who have a unique vocabulary, you need to present comprehensive information to them in a language that will earn their respect and their trust.
From here, you need to find your style. When you are posting on the internet on your own blog and guest blogs, your style needs to shine. The best thing you can do is to focus on how you normally write and use that style to your advantage. As people start getting accustomed to your work, they will know precisely how you write and that initial recognition will become a part of your brand.
Above all, remember that everything you do will impact you later on. Once something appears on the internet, it will never be gone for good. Because of that, you should take the time to think about every post and never react when you post something. Instead, envision your brand and how it would respond to a situation in a professional manner. That way, you have a positive legacy online and a brand that people respect and trust.