Doesn’t matter which mobile operating system you are on, there’s more than a million apps to choose from that you can download at any given time. The mobile buzz has exploded the last few years and it’s simply not a “buzz phrase” anymore, but a reality. More people are using their mobile devices (iPads, tablets, smartphones) to interact with their friends via various social media channels, and searching online for information.
If your business is one of those that are following digital trends and you have created a mobile website or an app and you would like to promote it, how are you going to get your new “mobile” strategy noticed and used? It’s easy actually. You have to marketing your new mobile site or app so that your target audience and customers will notice you. Find below a couple of tips that can help you with this.
Mobile marketing tips
What is your story: What is the human element of the problem you are trying to solve? Build and define your brand message and personality.
Differentiation: What makes your mobile website or app different to the ones from your competitors? What makes you stand out? What really cool things can your app do that others can’t?
Promotion: When you have built your mobile app or website, start promoting it using your other marketing campaigns. Show why you have built the app or the website and make it easily view able.
Word of mouth: It’s the truth that the more people talk about your app, the more exposure you will get. If you have built an app, give away a couple of free copies to people that will find use for your app. Use popular social media channels such as Twitter, Facebook, and Google+ to spread the awesomeness of your app. You can also target various blogs and forums where you can find people interested in your industry and start engaging with them.
Announce the release: Announce the release date using various marketing methods such as blogging and press releases to get the word out about your launch date. Give a couple of promo vouchers out on Twitter and start creating a buzz.
Review channels: There are many review channels that you can target with your campaign. If you have given away a couple of free copies of your app, let those people in exchange write a review for your app on the selected review site of your choice or your website. Others want to see that you can be trusted before they will trust you.