If you are monitoring the analytics of your website and blog with your internet marketing campaign, a high bounce rate is an indication that the pages doesn’t convert that well on your website. The bounce rate of the pages and blog posts of your website is a ranking signal, but it doesn’t directly measure the engagement of your visitors.
What does bounce rate mean? It’s the percentage of visitors that arrives on your website and then leaves without browsing to another page or deeper in your website. In basic terms; it measures single visits. If you have an ecommerce website, your bounce rate typically should be between 30-40%. If you have an informational website, the standard should be 50%.
If you have a high bounce rate on your website it doesn’t necessarily mean that your visitors didn’t find what they are looking for. If your visitors found they were looking for on your website, why do they have to browse further in your website? Another point is that if you can showcase that you have the best answer and solution to your visitors, make them believe that they will find what they are looking for by digging deeper in your website.
If you have a high bounce rate, don’t stress because it could be an indication that your visitors found exactly what they were looking for. Blogs and article websites usually have a much higher bounce rate because their users are finding exactly what they are looking for. If you can answer your visitor’s questions without making them browse further, it’s good.
If your content directs a user to another website externally or on your blog, it could also be a cause if you are getting high bounce rates. Also if you are using any forms such as Mailchimp this could also be a sign of high bounce rates because these forms usually directs a visitor away from your website.
If you want to start optimising your website to lower your bounce rate, start by asking yourself the question on what answers and solutions your visitors are looking for. Provide them with answers and direct them with a clear sales funnel on what you want them to do next.