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Social media has taken the world by storm and both small and large businesses are busy integrating social media into their internet marketing strategies due to the benefits such as its effectiveness, flexibility, and cost. Social media enables you to communicate and reach your target audience effectively. The social web consists of many social media channels and tactics that you can pick and choose for your campaign.

With social media it’s very easy for you to control your budget and measure exactly what is being spent. In other words, there’s no need to convince you that social media has taken the digital marketing universe by storm. The proof is everywhere online, but what exactly can you do with social media marketing if you are on a small budget?

Small business budget

Normally a small business has very limited resources, that are usually allocated very carefully on running all the operations. Digital marketing is just one operation among many that requires a share of all the available resources. Running your digital marketing campaign on a limited budget in a competitive market place can be quite challenging and this is why it’s so important that you use the right social media strategy and channels so that will not drain your available resources.

Do you know and understand your target audience

By identifying and knowing your target audience makes it very easier to allocate your resources to the task at hand. Unlike most advertising media that use a one way broadcasting medium as the sole method of communicating marketing messages, social media enables you to target a specific niche, depending on your services and products. To make this work successfully, you must research everything about your target audience. This will enable to select the right social media channels to use in order to engage effectively with the audience you are targeting.

Spread your available resources

In reality it’s not always possible for many small businesses to hire a dedicated employee or team to handle their digital marketing efforts. For this reason it will be wise to encourage all your employees to help contribute to your social media marketing strategy. This can help you save money and time as the workload can be spread among many hands. Knowing everything about what makes your target audience tick and how you can reach them with your available resources is a very important aspect of building your brand on the social web.