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Your search engine optimization (SEO) campaign should be designed to attract targeted visitors and get them to perform a specific action that can result in a lead or a sale. With SEO you want to attract targeted audiences that have an interested in what you sell online. Your SEO plan should consists of two parts. First to attract your visitors and then to convert them.

Search engine optimization is a pull marketing method. People are using the search engines to find information that they want. If your website can match any of their search, and is the most relevant, these people might become your next customer. You can use PPC (pay per click) or organic SE) to get results. Both are forms of search engine marketing (SEM).

Here’s a couple of tips that can help you with your search engine optimization plan.

Search engine optimization plan

Goals: Your website should be designed to help you reach your business goals and objectives. Your business and websites needs to have a clear business with results that you can measure. Focusing on how you can reach your business goals with SEO will help you create a more effective SEO strategy.

Understanding your customers: Do you understand why people are going to visit your website? What answers are they looking for? Present your website in such a way to solve their issues. You can present a solution to their queries on the home page so that they can understand what the website is about in the first few seconds of arriving.

Keywords: Do some research on the keywords that your ideal customer will use to search for your services. You can select the best keywords based on search volume, relevance, and the level of competition. Apply the keywords you have selected to the pages on your website. You will not be able to create a strategic plan on which pages to optimize for which keywords. This can include design changes, content changes, and even structural changes.

Content: Use the keywords you have chosen in the content of your website pages, in the headlines and hyperlinks.

Measurement: Use Google Analytics or any other analytics software for the number of visitors, keywords used, bounce rate, and the time that you visitors spend on your website. What conversions is your website getting in the form of sales, leads, etc.