The bare basics of social media marketing
Social media marketing is a form of online marketing that basically focusses on communication, branding and engaging with your target audience online on various social media channels. Social media marketing is all about having a two conversation instead of traditional...
read moreWhy SEO should be part of your marketing arsenal
Why SEO should be part of your marketing arsenal If you are interested in getting the word out online about your local business, did you know that if you focus on local search engine optimisation,(SEO), you can drive traffic to your website locally? This...
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Why SEO should be part of your marketing arsenal
If you are interested in getting the word out online about your local business, did you know that if you focus on local search engine optimisation,(SEO), you can drive traffic to your website locally? This doesn't mean that you have to go and re optimise your website...
read moreWhy social media is the right answer for your business
Why social media is the right answer for your business Whether people are using social media to stay in touch with family, friends, colleagues, form new business alliances or just to stay in touch with current customers, the explosion of Web 2.0 made this...
read moreWhy social media is the right answer for your business
Whether people are using social media to stay in touch with family, friends, colleagues, form new business alliances or just to stay in touch with current customers, the explosion of Web 2.0 made this possible. For example, organizations that successfully utilizes...
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Not getting results with social media? Answer this
Twitter, Facebook, LinkedIn, Google+, Pinterest...the social web is changing on a daily basis. If you have a small business, I bet you know it can be time-consuming to keep up with all the latest trends and techniques, but you also know that you need to use social...
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How to build trust with social media marketing
It is a common fact that we like to do business with people that we know, like and trust. We are also more willing to make the final purchase decision if we feel a connection with the person we are doing business with. Did you know that you can build trust to your...
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Useful marketing metrics on Facebook you should use
With 1 billion members and growing, Facebook is by far the most popular social media channel available. Did you know that Facebook collects huge amounts of information on all the activity taking place on their platform? Status updates, pages viewed, videos and all the...
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How to do a proper SEO link building campaign
If you are into internet marketing, how many times over the last couple of months did you come across an article or blog post stating that search engine optimisation is dead? It seems to me that topic is trending every year, and the reality is that if you don't...
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Creating a winning social media strategy
In order to get the best quantifiable results from your social media marketing campaign, you need an optimized social media strategy to lay out the foundation for you. Social media is still a buzz word to many, and millions of conversations are happening on social...
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Online marketing can help your business survive
Your online marketing strategy that can consist of social media marketing, SEO, PPC, etc, should always be designed to attract targeted visitors to your website or online profile and finally get them to complete a specific action. The main focus point should always...
read moreDigital branding is key with internet marketing
Your digital brand is your name and recognition of your brand and business online. Branding is so much more than just colour palettes, logos, and digital marketing. It's the heart and soul of your business and everything your business stands for. Did you know that if...
read moreWordPress and Hosting- Your Best Options
One of the things that new WordPress users are often curious about is the best kind of hosting for their WordPress website. Many believe that hosting on Wordpress.com is their best option. They are concerned that WordPress software may be best hosted on the site that...
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Do you have a limited budget? Use social media!
Social media has taken the world by storm and both small and large businesses are busy integrating social media into their internet marketing strategies due to the benefits such as its effectiveness, flexibility, and cost. Social media enables you to communicate and...
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How to start marketing your new blog
A blog is seen as the "swiss army knife" of social media marketing. You can demonstrate thought leadership on your blog and at the same time it could be the vocal point of your marketing strategy. If you have just launched a new blog and you would like to let people...
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Using a blog to support your internet marketing
Despite the massive popularity of some social media channels such as Twitter, Facebook, and even Tumblr, people are still publishing new blog posts every day. Various blogging platforms such as WordPress and Blogger gives users the ability to instantly publish new...
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Are you making these social media mistakes?
Social media marketing is like having a friendly conversation with your best friend over the telephone. It is also like walking into an old high school friend at the shopping mall and just catching up. Social media is all laid back and conversational. Many new...
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