Is your business Cyber Security Protected?

3dom Digital Agency Social Media Marketing Web Designs and IT

It’s a fact these days that many business websites are not converting any sales, leads, or conversions. Having a website is not a nice to have anymore, but a must have especially if you are in a competitive market. The days are also gone where a simple brochure website was all that you needed to succeed online.

The online web has changed tremendously over the last couple of years and your target audience expects more than just a one page website about what you do. Your website should showcase your business, what you do, and what you stand for. If you have a website that is not producing any results, what is the reason for this?

Here’s a couple of tips that can help you make sure that your website improves conversions.

Website conversion tips

Strategy: It’s important that you have a professional website design for your website, but more important is the need of a strategy. You have to focus your website on your target audience and make sure your call to action (business message) is built into the design of your site. A good website design that will focus around your business should always start with a strategy.

Website traffic: The days are gone where you simply needed a website and visitors will come. How are you going to generate website traffic? Are you going to focus on pay per click marketing or SEO? Before you start with the design of your website, choose how you are going to generate traffic.

Don’t focus on a hard sell approach: If you are only going to focus on your business and how good you are, people will leave. People are looking for solutions to their problems. They don’t want to read on every page how good you are. A great way to overcome this is to use client testimonials on your product and services pages where people can read other people’s experiences with doing business with you. Golden rule with this – keep it real.

Circus graphics: These days, less is more with design. Don’t focus on an over the top design that looks like a circus (except if you are a circus). Your website should showcase your business and what you do.