In my experience, small business owners that wants to grow their business online should start focusing on a blog marketing strategy. Even though blog marketing takes time and commitment if done correctly, you can start building up your brand authority online from day one. The payback can be great!
Blog marketing is an internet marketing strategy that has become used by thousands of people online to build up brand credibility. What can you expect from starting a blog for your business?
- Publishing unique and interesting content can position you as the expert in your niche.
- Build a network of readers that are interested in your services and products.
- Regular blogging develops trust and familiarity in what you have to say.
What should you be blogging about?
If you don’t know what to blog about, have a look at your target audience. What questions do they have? What information are they seeking online? If you can provide them with solid answers to their queries, why won’t they read your blog? Do a bit of research online to see what are the common questions that people ask related to your industry.
Real estate agents might want to publish blog posts related to new properties they have listed and more information regarding the property. They could write about specific properties to encourage a prospective buyer. They can also write about the local area for potential relocation clients. The key to writing blog posts is to write about topics that will be interested for potential prospects.
If you are a property manager, you can blog about the local rental market, vacancy rates and amenities that are most sought after. You can publish specific deals to promote current rentals of the season etc.
A business blog marketing strategy is a powerful way to get interested people to read what you have to say. It’s not that difficult to start blogging once you know what you are going to blog about.