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Why start a blog?  Simply because it is one of the most powerful marketing tools there is! You can use it to advertise your product/service/cause or you can use it to have a live chat with people you have something in common with.

With it you can keep your information fresh and new, updating it to include your specials, news, new information and upcoming events.

For your blog to be successful, which means that you keep readers interested and have new people join your blog every day, there are a couple of things that you must make sure to do.

Blog Content:

Your blog content has to be optimized for search engines before you publish it. That means that you have to pick key words, pick the words carefully and add meta tags to your blog.

Where can you start Blogging?

You can start your blog at certain blogging websites for example “” or “”.  These websites are designed to give you free blogging, making it easier for you to edit, add and manage your blog.  After you have gotten used to the blogging world with the help of the free websites, you can now create your own WordPress website where your blog will be exclusive to your interest.

Having your own blog on WordPress.

Your wordpress website will be charged yearly, leaving you free to use it as you please for the whole year.  As mentioned before, you can use your blog to advertise your product or just chatting about common interests.  It can be used in many different ways to suit your needs.

The benefits of having your own blog.

You can market your own blog making it more popular to your target market.  You can do so by including your blog address with your email signature when you send emails to your prospective clients. Visitors can then subscribe to your blog post.  If you have blog RSS feeds, many websites can market your blog through theirs.  Popular search engines like Yahoo and Google have RSS feeds and can host your blogs on their sites.

So build your blog, keep it fresh and updated and you will be sure to accumulate many interested readers and keep them coming back for more.