Internet marketing and Search Engine Optimization (SEO) is the science and art of getting your website indexed, analyzed and the discovered by the major search engines. It is the process of getting your website ranked on the search engines. 99% of all search queries on the search engines starts with question.
People are using the internet to find a answers to their questions or to purchase something. Every sale that you miss out on is one that your competitors might get, making them in this process stronger. How long do you really think your business can survive without any clients? What would happen if potential prospects can’t find your contact details when they search online?
Here’s a couple of tips on why SEO is important for any online business.
Why SEO is important
Targeted audience: Search Engine Optimization is a form of pull marketing. People are searching for answers. If your website can provide them with answers, they might become your next customer.
Credibility: Overall, people trust natural search engine results more than paid advertisements. With a proper SEO campaign, you can build brand credibility on the search engines.
Costs: While a proper SEO strategy and campaign might cost you some money, there are no payments involved when anyone clicks on any of your organic listings on the search engines. Pay Per Click (PPC) can be quite costly – if not managed correctly.
Long term: Once you have obtained your positions on the search engines, it is relatively easy to maintain those rankings with low costs. Compare this with PPC where you need to keep on paying for every click through.
Measurement: Your website traffic is very easy to measure with website analytics such as Google Analytics. You will be able to see which keywords your visitors used to browse to your website, how long they stayed on your site and all the pages that were viewed, where they are coming from (location), and other valuable information that you can use to measure the success of your SEO campaign.