When you are in the process of re-designing your website or creating a new one, it’s important that your website should support your business objectives. It’s important that you do this because your website is a business tool and the days are long gone where your website could only be a portfolio of what you do.
Why do you need a website? What do you want to achieve with your website? Will your website help you achieve your business goals? Will it support your internet marketing strategy? This is important as your website should not be seen as something separate. It’s part of your business and so it should be treated the same.
Are you unclear of which business objectives to chase with your website? Here’s a couple of tips.
Website business objectives
- Increase your overall sales and leads
- Sell your products and services online
- Establish your business as the leader in your niche
- Build credibility
- Gather data from contact forms and surveys
- Build an email list
- Use your website for customer services
- Announces news about your business
To start optimizing your website to support your business goals, prioritize all of your objectives. This will allow you to create a sales funnel, content, message, and call to actions that can support your goals. Write all of these down in an excel sheet so that you can keep track of all the goals you are going to chase on your website.
If you are not going to prioritize your goals, it’s going to be difficult in creating a sales funnel on your website that can work for you. Don’t provide your visitors with too many options that will confuse them. Keep it simple and to the point. Your business is a powerful tool when used correctly. When people arrive on your website, give them what they are looking for easily.