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If you are using Twitter as part of your social media marketing strategy I am sure you are aware how difficult it can be sometimes to integrate this channel in your overall marketing strategy for your business. The biggest problem that I have found with Twitter is that it has been very difficult to accurately track how much traffic Twitter is generating to your website, blog, or any other online profile when using 3rd party tracking applications.

Twitter has realised this problem and building on the technology that they have gained through the acquisition of BackType they have released Twitter Web Analytics. The Twitter Web Analytics is their to assist you in understanding how effective your Twitter strategy and campaign is performing. Find below how this analytics can help you in a number of different ways.

Twitter Web Analytics

With the Twitter Web Analytics, you will be able to view the following statistics:

  • How much traffic is sent from Twitter to your blog or website;
  • Determine how your content is being shared on Twitter;
  • View a nice breakdown of how often the integrated Twitter share button is being used;
  • See a leader board of which content is shared the most, and which is delivering the most traffic;

With over 100 million clicks to websites being carried out on Twitter every single day, these analytics features will definitely be welcomed to many businesses and digital marketing professionals.

If you are excited about the Twitter Web Analytics, start using it today to track the growth of your Twitter campaign to support your overall marketing.

Twitter Web Analytics will also be integrated with their API to assist developers in creating 3rd party applications that will utilize this data.  I’m definitely looking forward to the release of the Twitter Web Analytics integration.