Using your blog as a Search Engine Optimization strategy for your website has many benefits on improving your organic website rankings and attracting targeted website traffic. Blog marketing is a method of using optimized blog posts that provides value to your website.
When you publish a new blog post, Google sees this post as a new page to your website. By using keyword rich links in the content of your blog posts that links to the most relevant page on your website provides a powerful way to increase your links on the search engines.
How are you going to optimize your blog to have the best SEO benefit for your website?
Make sure that the structure of your blog is 100% optimized to support your website. To gain natural links from your blog, make sure to make it original and interesting. Other bloggers will link to your blog if they find it interesting or when they are referencing you on their own posts. Other ways you can optimize your blog is by submitting your blog feed to blog aggregators such as Technorati and adding an SEO pluging to your blog to help you with the optimization process.
Create a blogging campaign by listing the keywords you will be targeting in your blog posts. These keywords can include all the phrases that are relevant to your business and that you want to use to be found for on the search engines. Usually this list can be anything between 30 and 300 keywords that you can use in the content of your blog posts. If you use a blogging keyword plan when writing your blog posts, it will be much easier to stay on topic when writing new blog posts.
When writing new blog posts, make sure to use a minimum of 300 words and posting new posts at least twice a week. If you don’t publish new blog posts on a regular basis, you will lose interest from the audience you are trying to reach.