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One of the main social media sites online today, Facebook is a name that everyone knows. Begun as just a site for college students, the Facebook page has grown to something that frankly no one ever imagined it would be.

Facebook today is the meeting place for nearly everyone. The fastest growing population on Facebook today appears to be the middle aged group. The people between the ages of 40 and 55 are beginning to use Facebook more and more. Youngers, age groups between teens and 25 are also using it to connect with friends and relatives, but frankly, most of them don’t spend a lot of money online. It tends to be the age group that has the least disposable income to spend.

Middle aged and older people beginning to use Facebook is great news for the marketer. Typically they have more money to spend and more online savvy with which to spend it. Most will follow your comments or your pages back to your main site and take a good look at what you’ve got to sell.

Making a Facebook page for your product or services today is imperative. With so many people using the site, branding alone demands that you take advantage of the social media aspects of Facebook to help to at least promote your name in connection with the services that you offer.

Creating a Facebook page for your business and customizing the pages to showcase your products and services will put you in front of billions of people. With no exaggeration at all, Facebook free pages are the best kind of advertising. Where else can you show your online or offline products free of charge, attaining advertising 7 days a week, 24 hours a day, every day of the year.

Your social media connections should help you to gain the traffic and the conversions if you are using them they way they should be used. Laying out your products in Facebook groups that are related to or relevant to your products and services, joining other pages and liking related products will typically net you a wider range of traffic and notice and bring you the kind of response that you want from Facebook.