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Social media is a communication medium that you can use to engage and build relationships with your target audience. It’s not about spamming. It is also about creating newsworthy, remarkable, and unique content on various social media channels such as Facebook, Twitter, YouTube, and Google+ to build a following. It’s all about building trust and authenticity.

With all this said about social media, there are still many that are trying to exploit their business on the social web by using various spamming techniques. Spam is really not limited to sms messages and email. It can also be found on the social web. View a couple of social media spamming techniques below.

Social media spamming

Messaging: Sending spam messages, commercial messages, and unwanted ads is most likely the huge form of social media spamming. Spammers will usually targeted a single demographic and send out a bunch of spam messages.

Twitter message spam: This is also often called Twitter follow spam. This doesn’t just affect Twitter, but other microblogging channels as well. This is when you follow many people on Twitter with the hopes that those people will follow you back as opposed to actually building relationships with them.

Social profile spam: These are spam profiles that are created on various social media channels with the sole purpose of creating backlinks and not engaging on the network.

Comments: This kind of spam is also quite common where spam comments are placed on the blogs with the purpose of getting a link back to their own website or blog. Some common ones are for pornography portals and discount prescription drugs – Viagra. Others are simply spammy comments with content such as “Great blog post”.

Splogs: A splog is a spam blog that automatically fetches content and republishes it. Splogs are mainly used to generate money from advertising and affiliate websites.

Bookmarking spam: This kind of spamming is done with automatic syndication services that creates “fake” personas to promote a particular piece of content. These services automatically creates links to the social bookmarking sites such as Stumbleupon, Digg, and Delicious.