by Johnny da Silva | Mar 11, 2015 | Blogging
Everyone knows great content is a key ingredient of a strong content marketing strategy. Although well-written and informative content is important, your content won’t do your brand any good if you don’t have a content amplification strategy in place. The foundation...
by Johnny da Silva | Jan 28, 2015 | Social Media
While doing some research today on a new social media marketing strategy for a client, I came across an excellent presentation on Slideshare by Jyri Engeström titled “Social Objects”. Social objects, as we may call the objects that mediate social...
by Johnny da Silva | Dec 10, 2014 | Social Media
Now is the right time to plan your social media marketing strategy for the rest of the year. By now, you likely have your Facebook Fan Page and Twitter profile setup for your business, connected with each other, and updating your network on a regular basis with...
by Johnny da Silva | Nov 12, 2014 | Social Media
Many people and digital marketing agencies believes that social media marketing (SMM) is quick, easy and free. Every business wants to be part of the social media phenomena, but most of them doesn’t understand and know all the facts regarding social media. This...
by Johnny da Silva | Oct 11, 2014 | Social Media
There’s a couple of methods you can use to measure the ROI of your social media marketing campaign. For many, it is the number of “likes” and “followers” they have and the conversation that occurs between themselves and their followers....