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Success with search engine optimization (SEO) doesn’t happen overnight and building up your business so that it can function online takes time and effort. To get the ball rolling with SEO you need to understand that it’s not a one time event. It’s an ongoing effort to ensure you get good results. If you are looking for a top organic ranking on Google, make a point of continuously investing in your website.

Search engine optimization can become very technical depending on how far you want to take it. Find a couple of tips below to get you started with this process.

SEO campaign tips

Evaluation: To start your campaign, evaluate your objectives and goals. Are you looking for more leads, sales or only visitors? Then look at your core website functionality. Can you optimize it better to reach your goals? What can you improve on your site? Are there a lot of competitors in your niche? Establish baseline metrics to measure your progress.

SEO plan: Keywords are still one of the focus points of SEO. Select the best keywords and phrases based on relevance, level of competition and and the overall search volume. Once you have keywords you can work with, integrate these into your website. This might mean changing the menu navigation, links, headings, and content.

Optimize: Continuously measure and optimize your website. Link building plays an important part as one quality link to your website still outweighs a thousand spammy links. Also, regularly add new and fresh content to your website in the form of blog posts, articles, and website pages.

Measurement: Install Google Analytics on your website and monitor your progress regularly. Look at the visitors per day coming to your website, how they came to your website, and which keywords they used. Also look at your ogranic search rankings. Are you seeing any improvements? If you are, look at what is working and continue doing it. If it’s not, what have you implemented that is not working?

Once you have done all of the above, the process starts again. Measure your results, implement new content that is optimized, and measure again.