Blog marketing is a powerful method to attract targeted visitors to your website and blog. These are the people that are interested in your services, products, and what you have to say. It’s a natural messaging system that you can plugin to your overall internet marketing plan to help you reach your business goals.
Blog marketing is all about being social and communicating your brand message in a social way to your audience. This is the reason why it works so well with all the social media channels like Twitter, Facebook, Google+, and LinkedIn that you are using. If you regularly publish unique and relevant content, your content can be shared online and you will build a strong readership to your blog. Find below a couple of tips to help you start with blog marketing.
Blog marketing tips
What is the purpose of your blog? This is the very first question you should answer as your blog will revolve around this. Why do you need a blog? Do you want to make people aware of your services and products? Build traffic to your blog and website or to build a community?
Target audience: Do you know and understand your target audience? What interests them and what information are they looking for? Understanding them will help you craft your message for them.
Blog topics: It’s important to choose topics for your blog that will interest your target audience and that is related to what you are offering. If you are focused on selling property, don’t blog about wedding dresses. Keep it to the point.
GEO location: If you are focused on the local market, optimize your blog to showcase this. Mention your location in your blog posts, about us page and anywhere where it will make natural sense.
Keywords: To be successful with blog marketing, you need a plan and a keyword list that you are going to target. Select keywords relevant to your business that describes what you do and who you are. Integrate these keywords in the content of your blog posts. Using keywords in your blog marketing plan is to attract the search engines and your target audience that will look for your services or products on Google.