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Search engine optimization (SEO) isn’t rocket science. You only have to follow a couple of SEO methods that anyone can do if you would like to optimize your website. On page SEO optimization refers to everything you physically optimize on your website, and off page SEO relates to everything off of your physical website.

Search engine optimization is getting more important everyday as Google and other top search engines are still the most valuable and easiest way to find the content you are looking for. Find below a couple of tips that can help you get your website optimized after you have selected the keywords you will be targeting.

Search engine optimization tips

Page title: Use the most important keywords at the beginning of your meta title and follow it with the second most important keyword. Every page on your website should have a unique meta title and use keywords that are relevant and optimized for that page. Your meta titles should not be longer than 75 characters.

Headings: Use heading tags in your menu items and in the content of your pages. Heading tags can range from H1 to H6, but H1 tags are given the most importance by the search engines. The same as your meta title, use the most important keyword phrase in the beginning of your headings tag.

Page content: Use your keywords and long tail keywords in the content of your page. Each page on your website should have a minimum of 300 words. The content you use on your pages should be professionally written because you are writing for two audiences – the search engines and visitors. Your content should be direct, concise, clear, detailed, and factual.

Interlinking relevant pages: If you have a couple of pages related to one another, interlink them using keywords in your link anchor text. This will help you reinforce the content around focused keywords. Having a couple of pages that are related can yield many potential long tail phrases.

Linking: Get other websites to link to your content by only using compelling and original content. Links can be in the form of blog posts, websites, social media channels, and even directories. Ask them to add anchor text in the links back to your website with your keywords.

Measurement: Use measurement tools such as Google Analytics to measure and identify which keywords and phrases your website is attracting. Check for the number of visitors, time spent, and the bounce rate of your website. This will give you the ability to understand your visitors behavior. This will also help  you to measure the success of your internet marketing campaign.