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Social media marketing is not a nice to have anymore, but a must have. Social media is a natural form to connect with your target audience online, and a great way to build lasting relationships with your target audience that could strengthen your business. Social media is a medium that could work with almost any business so if you haven’t started using it in your marketing mix, you are missing out.

Social media is a great medium that you can use to build awareness for your business and it should also be used in conjunction with your other marketing strategies. There are thousands of social media channels available and new channels are popping up everyday. Which channels do you choose? Find below a couple of tips to help you get started.

Starting out with social media marketing

Blogging: This is one of the best social media channels that you can use as it could be the focus point of your whole strategy. All of the other channels that you use in your strategy could be integrated in your blog.

Facebook: This is the biggest social network of them all and I can guarantee you that you will definitely find your target audience on this channel. It has also evolved to become a mainstream business network where you can interact directly with your target audience on a channel that they use everyday.

Twitter: On Twitter you can post short updates about the latest news in your business and other relevant topics. Use this network to engage with your target audience and to promote your blog.

LinkedIn: This is a professional business network channel that you can use to share knowledge, become an industry expert, and to form alliance with targeted people. This is a very strong business2business networking channel.

YouTube: Educational marketing is very powerful and can work wonders for your marketing campaigns if you use YouTube videos. Upload short to the point videos to your dedicated channel on YouTube and use the videos on your website, blog, and all the other social media channels that you use.