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In today’s digital business world, there are many options to choose from for a business owner that wants to promote their business online. Social media marketing is a method that works in just about every type of business by turning your business into a social one. You can use social media to increase the awareness of your services and products on the social web and it can also be used to build credibility and to establish yourself as the leader in your market.

Social media isn’t big. It’s huge. Facebook has over 1 billion members and the number is growing. Even though the social web is huge with new channels being released every day, let’s take a look at 5 channels on the social web that you can use to get started with social media marketing for your business.

Starting with social media

Blogs: Use blogging as your central hub for your article marketing and social media campaign. You can then integrate all the other social media channels that you are using with your blog. Automatically share your content to your Facebook, Twitter, and LinkedIn profile when you publish new content.

Facebook: This gigantic social media channels has become the top and most used social media channel where you can connect directly with your target audience, share relevant updates, interact with your network, and engage on interesting topics that are relevant to your niche.

Twitter: On Twitter you can share short updates (140 characters) that are relevant to the topics you follow. You can also use this channel to engage in conversations, link to your website and blog content.

LinkedIn: This is a professional social media channel and business network. On this platform you can follow industry experts and connect with them directly. This is also an excellent channel to attract new clients and increase your digital footprint online. This is a powerful channel for business to business marketing.

YouTube: On YouTube you can create short relevant educational videos about your services and products. To gain attention, use grabbing titles for your videos and reference your website or blog on the video. You can build up your own YouTube channel to list all the videos you publish on your profile.

Social media marketing is an excellent way to start engaging with your audience on the social web. Social media is the new frontier in internet marketing.