We are all part of the continuous mobile buzz and it doesn’t look like it will be stopping anytime soon. Everyday you find people sitting at their favourite coffee shop with their tablets and smartphones working. The new on the go office space is 100% mobile and it’s no longer necessary to sit in a cramped office to get work done. It is now easy to get things done on the go.
People are slowly shifting away from reading traditional newspapers as all the latest news can now be accessed from mobile devices. E-books are changing the way booksellers are selling books like Amazon. When last did you go to a bank to do a bank transfer? Why am I asking this? It’s simple – the times are changing and you should get your business on board.
Online you will find many digital marketing articles explaining that Social Media is the best route to take for Internet marketing. Even though I agree with that, I believe you should take your social media campaign further and integrate mobile marketing into your strategy. This will help boost your business to be visible in the ever changing digital business world. With a mobile marketing strategy, your customers will be able to have access to your business on the go, virtually from anywhere in their own comfort zone.
If you already have a social media marketing strategy and it is geared for traditional online users, I guarantee you that you are missing out on lots of valuable business. To start integrating mobile marketing with your social media campaign, find below a couple of tips that can help you with this.
Mobile social media marketing tips
Use mobile platforms: Create profiles on social media platforms such as Foursquare, Google Places, and other related local networks. Having an active presence on these mobile platforms will help your customers find you online.
Mobile website: By creating a website for your business that is mobile friendly with mobile friendly graphics, guick loading times, your business will be ready to tap into the mobile market.
Mobile app: This is very different from a mobile website. A mobile app for your business can help your users interact with your business. You can create a mobile app to allow users view your latest news and blog posts, schedule appointments, contact customer service or even place orders. The possibilities with a mobile app is endless.
QR codes: Create a QR code that you can use in your internet marketing strategy. One of the easiest ways to create a QR code is to use Google’s URL shortner Goog.gl.
As more people are starting to use smartphones for business, make buying decisions, and to find information, it is important for your business to tap into this medium in order to reach customers.