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Did you know that more people are starting to move away from traditional information services to find what they are looking for? When was the last time you picked up the local YelloPages or any other print directory to find a local business? In today’s digital climate, people are using mobile devices such as smartphones and tablets to search for information. This is not a trend but a reality.

People are moving away from the old ways of looking for information. To use the web is easy and to use it from a mobile device is even easier. If you are looking for a local restaurant, searching for relevant news, communicating with friends and family, your mobile device makes all this easy. If you are a business and you want to utilize the mobile web to get the word out on your services and products, what can you do?

Mobile business marketing tips

Website: Do you have a mobile friendly website? Nothing puts a visitor more off than browsing to a website that isn’t mobile compatible and doesn’t display correctly on their mobile device. Optimize your business website to be mobile friendly or add some process where mobile visitors gets redirected to a mobile only version of your website. Your mobile website should have minimal design elements so that it’s easily view able on a mobile device.

Google maps and places: This is a great “directory” where you can pinpoint your business on Google Maps and add a description what your services and products are. Most smartphones and tablets have access to Google Maps and this is a great way to make sure your business is found by people using these services to find local businesses.

Local directories: Submit your website and mobile friendly website to all the local business directories.

Local SEO optimization: Optimize your website and mobile friendly website to be local search compatible. Use your address prominently on your website and the area that you service. This is a great way for local customers using mobile search to find you with no hassle.