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With the rise of blogs and social media channels over the last few years that we are using to connect with our friends, family, and business colleagues, this medium has opened up a new source of targeted traffic to business websites. A top story on a popular social media channel can yield so much more traffic than a top organic search engine ranking on Google could ever do. This is a reality and should be used so that you can make the most out of your internet marketing strategies. Social media marketing is here to stay and shouldn’t be ignored.

Social media marketing is a medium that uses “word of mouth marketing” through the use of social media channels like blogging, social networking, and video sharing websites. The essence of social media is to give people a valid reason to engage with you on these channels and visit your website or blog through unique and original content. Content is still king in the online world.

Brand awareness campaigns

Social media marketing is also great if you want to build brand awareness for your business. You can establish yourself as the market leader in your niche through this medium. Your brand is your business and who you are. It’s how you connect with your target audience. Social media allows you to be unique and credible. With social media, you can build a natural following with people that are interested in what you do.

Social media marketing is completely different than SEO. Social media allows you to market your services and products directly to your target audience in the same way as going to an offline networking event where search engine optimization focuses only on marketing yourself through the search engines. SEO is about building organic rankings and social media is all about connecting with your audience on a personal level.

The world is turning more digital everyday. To be transparant online is not a nice to have anymore, but a must have because people expect it. It’s getting more difficult and chaotic to stand out from the crowd – especially in a competitive market. Connect with your target audience through social media and use it to grow your business. It works.