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To maximize your social media strategy, you should not be directing your target audience to only your business website or blog, you should direct them to much more. A very common mistake internet marketers are doing that are new to the social media ball game is that they are satisfied as soon as someone follow or like their social media profile. To be honest, this is not enough.

The ultimate goal of marketing is to grow your business, so engagement on selected social media channels can build value and brand awareness with the aim of converting this into sales. Social media marketing can be very powerful and used to expand your business if you are engaging in the right way with the right audience. The only way this is possible is with an optimized social media marketing strategy that will yield positive results.

Social media strategy

When you are in the process of creating your social media strategy, it is very important that you understand your audience. Who are they? What do they like? How old are they? Make sure you know the demographics of your perfect customer to help you engage with them.

Social media requires that you become more observant, critical, and sensitive so that your campaign can be effective and attract the audience that you are after. Most of the time if people like what you write, share, tweet, etc, there is a very good chance that your activity will drive real traffic, allowing people in your network to share your thoughts and views to their own network.

For a small business owner, it is very important that you also understand the “transparency” aspect of social media. People feel more comfortable doing business with real people that they know and trust. When you are creating your social media profiles, include as much information as you can on your profile with a link back to your website or blog where interested people can learn more about you.

Never think that social media marketing is a simple “buzz word” for business. Whether you like it or not, social media can be key in your marketing initiatives to meet your business objectives and goals.