If you need to showcase your skills and unique expertise, personal branding is a must. This type of strategy is all about marketing one of your most powerful selling tools… YOU. It is easy to forget that we are brands, just as businesses are brands. When you think about branding, the thing that likely comes to mind is a mega-brand or a famous brand that you see building a huge following on social media. You are your best representation, however. You are the face that potential employers, investors, and partners see and the face that is associated with your business, career or venture.
With this in mind, it is essential that you position yourself in a way that makes the right impression from the very start. Having an outdated, hard to navigate website that does not suit your personality, goals or vision can be just as damaging to your brand as a LinkedIn profile that puts people off before they have finished reading your bio. When you have no cohesion between your channels and no branding in place, it becomes far harder to stand out.
In a crowded market, whether you are growing a new business, working as a freelancer, looking for work or positioning yourself as an expert in your chosen field, first impressions are everything. Personal branding offers a way to show your best face to the world, in an authentic and real way.
Personal Branding Solutions
Why should you consider personal branding, you may wonder? As we mentioned above, it is all about standing out for the right reasons. When you come across a photographer or an artist or a writer, you may take a look at their website, their social media channels and various other channels they may be active on at any given point.
They might impress you in some way or another if they come across as being good at what they do. They may leave you wondering what they do because they cannot put it across. Then, they may leave you feeling hugely impressed by the way that they present themselves. They seem confident, they are extremely clear about what they do, they have a polished visual brand, their website and social channels are updated, relevant and cohesive and they make you want to know even more. Through our solutions geared towards individuals wanting to grow and maintain a presence online, 3DOM Digital Communications Agency helps you build your business around you as a person.
Get in touch with us today to find out more about how personal branding can help you shine.