It amazes me everytime that only a short percentage of website visitors will complete an action. Doesn’t it annoy you that the most of your website visitors will leave your website without doing anything at all? How can you optimize and change your website so that it converts more?
If your website isn’t converting enough of your targeted visitors in completing an action and turning into customers, how can you fix this? To get started you will need to optimize your website for conversion. Your website visitors arrive at your website because they have a problem or a question that needs to be answered, you just have to optimize your website so that it’s easy for your visitor to find exactly what they need.
Here’s a couple of tips to help you get started with this
Optimize your website for conversion
Targeted audience: Are you targeting the right audience to your website? The best website doesn’t have a chance to convert visitors they they are targeting the wrong keyword phrases.
What are they looking for? What questions does your buyers need answered? If you are local restaurant, provide useful information to your visitors such as your open times, menu, prices, etc. Make the content easy to scan on your website.
Provide the best solution: When new visitors arrive to your website, show them that you can provide them with the best solution to their needs and queries. If you can demonstrate that you have the best solution, then they are ready to complete an action.
Call to action: Make the call to actions on your website visible, clear, easy, and visual. When your targeted visitors are ready to buy, make it as easy as possible for them to take an action. Be clear and short with the required information that you need.
Build trust: It is important to build trust with your website visitors at every step. Don’t hide any surprises away on your website. Show your address and phone number. At the end of the day, it’s all about gaining the trust of your visitors.