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Did you know that by optimizing your website navigation you could improve your overall conversion rate? The navigation of your website should always have a clear path that will take your visitors to find exactly what they are looking for on your website. It should be easy to follow for people using a desktop browser to view your website or from any mobile device.

Optimizing the navigation of your website could also improve your organic search engine rankings on Google due to the fact that it will allow Google’s bots to easily crawl and index all the pages on your website. Find a couple of tips below that can help you get started by optimizing the navigation of your website to help make sure your website design strategy is a success.

Website navigation optimization tips

Not confusing: The navigation of your website should always be clear and to the point. It should always be visible and never use obscure navigation methods that will confuse your visitors. A good navigation uses precise, clear, and instinctive methods that can easily be used. Make the navigation (menus) easy to read and use.

Consistency: Never use different areas to display the menu on different pages. Use a consistent layout across your website. The menu should always consist of the same colours and placement. This will help your visitors become familiar with your website.

Categories: Optimize all the main categories and sub categories so that it makes sense. Don’t confuse your visitors by using sub categories in the main menu. The navigation of your website will become a big problem if you are offering too many options in your menus. Group all the related categories together.

The whole structure of your website should always be optimized so that it can be crawled by the search engine spiders and your visitors. The optimization of your menus is just one part of on page optimization for SEO.