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There are millions of blogs on the web today and new blog posts are published every second. This information load is content and most of theme are completely searchable by all the top search engines like Google. If you are interested in a specific industry and what to see what is published, setting up a Google Alert can be done so that you are notified when new content is published.

If you are interested in blog marketing for your business, use this wealth of information to get market insight. Monitor what other people are posting and where the buzz is at the moment. This can provide you with solid information what your customers are talking about online, what your competitors are doing, and what you should do with your own campaign. If you are not listening to to the conversation happening online on all the social media channels and blogs, you are missing a huge opportunity for market insight.

Why is monitoring important?

Learn about your customers: You can learn what direction you should take your marketing campaign to reach your customers. You can learn what problems they are experiencing, what motivates them, and what you can do so that they can make the final buying decision.

Learn about your competitors: By monitoring what your competitors are doing you can find opportunities and new directions to take with your strategy. Are the customers of your competitors happy? Are they really doing everything to reach out to their customers? Monitor your competitors to gather insight on what is working and what is not working to optimize your strategy.

Market intelligence: By monitoring content on the blogosphere  and various social media channels, you can gather valuable market industry relevant to your niche. Learn what is the driving force of your market and what you can implement to gain the upper hand.

There’s a lot of information online. If you know where to look and gather information related to your industry, you can find hidden opportunities to make sure your blog marketing campaign works. Use blogs for monitoring purposes.