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Over the last few years the internet has changed the way businesses operate and internet marketing is now key in determining success online. It is a fact these days that if your business doesn’t have an online presence, you are truly missing out on a huge marketing opportunity that can help you with advertising, and increase the bottom line of your business – more sales.  Most successful businesses online are utilising their own blog, website, and various social media channels to engage with their target audience to build their reputation online.

If you are a business owner and you are not utilising the online world for internet marketing purposes, you are basically neglecting to market your business in the most effective way. It is vital in today’s online lifestyle for every business to not only build a presence for themselves online, but to also reinforce the awareness of their business through digital marketing.

What exactly is a digital marketing strategy, and why is this so important for my business?

Internet marketing explanation

In plain English; it is about advertising and marketing through online mediums. The basic values such as advertisement tactics, and principles of traditional marketing is still used in the core of internet marketing, but with this new method there is more insights into the people you would like to reach. Digital marketing consists of all the kinds of online marketing. Email marketing, pay-per-click (PPC), SEO (search engine optimisation), and social media marketing (SMM) are all part of internet marketing.

There are various digital sources that can be utilised to advertise the services and products of your business online. Internet marketing is considered to be one of the most effective ways of marketing your business. Digital marketing consists of two ways that you can use for marketing purposes – push marketing, and pull marketing.

Push marketing

Just as the name implies, push marketing consists of pushing advertising information and content directly towards people. Even though this is exactly how traditional marketing works, with digital marketing it works through services such as SMS, email, and RSS by targeting the receiver of the content with a message. Push marketing is very easy to measure, monitor, and to track the overall efficiency of a digital marketing campaign.

Pull marketing

The pull marketing method of internet marketing is aimed at getting people to come to you. This method consists of compelling people online with magnetic content to make the final call to action so that they visit your business online. The pervasive or obvious example of this is social media marketing, and blog marketing. While this method is not as easy to measure as push marketing, it is powerful and effective.

Internet marketing is an excellent way to get the upper hand over your competitors by marketing your services and products online.