With internet marketing, internal links are worth gold for your website, but unfortunately internal link building is really not a guaranteed success. Building links does come with risks. One of the most common risks with link building is using excessive keyword based anchor links. If you are using a sidebar that is stuffed/spammed with internal links promoting all the pages of your website to help you increase your organic rankings rather than focusing on usability, then you are in for a tough ride.
So how can you start with a link building campaign that is safe? Find below a couple of tips to help you increase your organic SEO rankings that are quite easy to implement. As a general rule of thumb, don’t overdo it. Too much of a good thing is bad.
Blog posts: This is very easy where you can write a blog post and reference a previous blog post that you have published. Link to the blog post you are mentioning.
Link to similar pages: With your anchor text, link to similar pages on your website that covers related topics. If the topics covered are similar, point your readers to those pages. This can also help with the navigation of your website.
Use titles in your links: In the a href of your link, use title tags. These are great for non keyword links that serves for a user to take an action.
Limit navigation links: Never try to go overboard with your navigational links. Include a sidebar or a navmenu at the top of your website, but don’t use all the links in both.
Interlinking: You can add a link “find more” or something similar on the website pages that overlap each other. If you focus this on your visitors rather than the search engines, you most likely will get away with it.
When starting with internal linking your website always focus on your visitors. If you only focus on getting good rankings on Google, you will most likely do it wrong.