SEO and social media has changed tremendously over the last couple of years, but one thing has always stayed the same. Content is king. To succeed with content marketing in your internet marketing strategy, it’s imperative that you hire a good digital copy writer that can produce excellent copy that you can use online.
Even though there are many “copy writers” available which will all offer different prices, you shouldn’t make the final decision based on the price. Always focus on quality and make this one of the first criteria to check for. Good copy writers know that the content that they write should be well researched. They should understand your mission, vision, goals, and what you stand for. The content that they are going to write for your business should be professional and help you reach your business goals.
Writing content for the web is much different than for print. It’s important to use shorter paragraphs, sentences, and to be to the point. Content on the web should be easily scannable and should contain sub headings, lists, and images. Here’s a couple of tips that you can use to find good copy writers.
Copy writer tips
Google: Do a search for the copy writer name and for any articles they have written in the past. Does the content stand out and are they walking the talk or just talking with no experience?
Experience: Even though they should research your business, it’s easier to find a copy writer that already has experience in your industry. Do they have any search engine optimization or social media experience?
Quality: What is the quality of their writing? This is very important as the quality of content plays a major role with internet marketing. Look at the usage of their grammar and spelling.
Review their work: This is also important as you cannot leave a copy writer to go on their own and write excellent copy all the time. You have to give them direction on where you want to take your business and the overall success of their work. Make a point of reviewing what they are writing.