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If you are thinking of starting a social media campaign, you need to make sure that you are targeting the right audience for your business.  To generate new potential prospects with your campaign, it’s necessary to plan and create and effective social media strategy. It is also vital that you manage your time and set realistic expectations so that you don’t suffer a social media burnout.

Your social media strategy should be treated the same way as any other digital marketing strategy that you might have.  If you don’t plan your social media strategy, poor results can be expected.  Here’s a couple of tips to help you create a social media strategy to help you achieve positive results.

Social media strategy tips

Observe and research: Always observe and check if there are other companies in your targeted market running social media campaigns.  If there are, check for any weaknesses and strengths so that you can enhance the things that will help you with the conversation in your targeted market.

Quality over quantity: Always make sure that you deliver quality content in all your social media endeavours.  Always focus on quality over quantity as this will educate and inform your network.  Keep a professional level of communication that is relevant to your industry.

Choose your channels: What Web 2.0 channels will you be using in your strategy?  I have noticed that the more ways you use to distribute your content can bring in more traffic, but it won’t be targeted traffic all the time. This doesn’t mean that you should only stick to one channel and only use that channel.  Rather, pick one channel as your main focus point that delivers to all the other channels you will be using.  Why not use your blog as the focus point of your social media strategy that feeds into your other channels?

Welcome new visitors: Ensure that new subscribers and followers of your social media campaign feels welcome when they have joined your network.  You can welcome new people by recognizing their presence.  Small acts of appreciation can go quite a long way.

These tips are just a few that can help you with your social media strategy.  The bottom line is that your social media campaign should be social.  You have to be active to create a presence in the Web 2.0 world.