Using a blog with your internet marketing strategy is a great way that can improve the organic rankings of your website and support your SEO campaign 100%. When you link to relevant pages on your blog posts using targeted keywords in the anchor text of the links, you are establishing relevancy between your content and pages on your website that you want rankings for. This is called “internal linking” and is a crucial part to establish your overall website architecture.
The links you use in your blog posts provides the search engines with a clear pathway to move from one page to another through content that is relevant. It also makes it easy for the search engine bots to crawl and index your pages. It’s a fact that websites should be focused around specific keyword phrases to get top results on the search engines. If you have a website with multiple offerings, organise all your services and products in a clear navigation structure to make it easy to find all of your content and use a blog to establish and improve your inter linking.
To optimise your website and blog for inter linking, group all the keyword phrases you are targeting into specific groups. Related items should be grouped together and blogging will be the glue to get this right. Find a couple of tips below to help you get started with this process.
SEO blogging for inter linking
Blogging is a great way to establish relevancy between your content. To make the most out of it, your blog needs to be part of your website. Publish blog posts that covers the topics and keyword phrases that best describe your services and products. Each blog post that you publish should focus on one page on your website targeting one specific keyword phrase. Use a relevant and unique topic that you would like to write about and link to the most relevant page on your website.
I know it’s not always possible, but try not use the main keyword phrase you are targeting more than 3 times in the content of your blog post. Use the keywords in the title of the post, headings, lists, and links pointing back to your site. This link creates relevancy between the blog post and your website and tells Google the page you are linking to has some relevancy towards your content.
SEO is a smart game and it’s important that you if you are running a blog as part of your website, to make sure it adds value to the inter linking of your content.