With any online marketing and social media marketing campaign, timing plays a big role. Not in terms of when you should start your campaign, but what information you are going to give your target audience so that they will pick you instead of your competitors. To do this, you need to understand your best customers online and what they are looking for. What content can you provide them so that they will buy from you?
If you really want to start optimizing your online marketing, and social media marketing campaign, ask these three questions to help you optimize your campaign. The following questions will allow you to position your services and products as the natural choice when your best customers are looking for you online.
What information are they looking for? This might include product or service specific information that will convince them your products and services are the best. Use real world examples by outlining all the features in your product offering. You can also use testimonials in your descriptions where your visitors can see what others experiences are. People online most often make their decision based on their needs and what others are saying about the same product or service.
Can your services and products solve their problem? What problems are they currently experiencing and can you help them? When people are looking for something specifically they will usually look at fewer suppliers if their need is very urgent. How can you optimize your website/pages so that provides them with the exact information they are looking for?
Why won’t they buy right now? This might sound like a silly question, but think about it. Identify why they need to buy your services and products. Do they clearly understand your product offering?
With your products and services, create your offering in such a way so that it will guide them further when they have a problem and they are looking for you. Make it easy for them to find out more information or to contact you directly.