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Social media marketing works best when it is used in conjunction with traditional marketing initiatives. By combining social marketing together with traditional strategies, it can increase return visitors, help your SEO (search engine optimization) efforts, strengthen branding efforts, and lower your overall marketing costs.

Even though social media marketing can work on its own, it can work wonders with other internet marketing strategies and it should always be tied back directly with your business objectives. Here’s a couple of tips on why you need a social media marketing strategy.

Social media marketing

Return visitors: The most common first step into creating a social media marketing campaign is to integrate a blog into your company website with easy sharing functionality. If your content is engaging and interesting, you can develop a strong readership base. By regularly mentioning your products, brand and other related keywords in your posts, you will steadily increase your stream of visitors. By mentioning your blog in your traditional marketing campaigns, you can draw in new visitors to see what is being talked about.

Boosts SEO: A natural result of social media is that if people are really engaged with what you say, they link to it from their own profiles and blogs. This can lead to numerous conversations and discussion throughout the social sphere. By using targeted keywords from your SEO campaign in your messages, you can boost the rankings of your website with these keywords.

Branding: In this area, social media is strong. As an example, advertisements on various social media channels can build brand exposure and recognition. Posting an eye catching video on YouTube about a new service or product can spread virally. With any marketing initiative, the more you see a product, the more likely you will be influenced by it.

Saving money: Social media marketing is cheaper than traditional marketing campaigns. It can stretch your campaign budget while improving the overall results of the campaign.

Combining your social media campaign together with your traditional marketing efforts has a multiplying effective that can bring in positive results.