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Your website is a direct image of your business online. It stands for who you are and what you do. With this, people do judge a book by it’s cover online. It’s a fact that many online users are making judgements about the authenticity and credibility of a business online through their website.

You won’t buy a new car from a stranger online? You might be interested in the price, but can you really trust someone that you have never heard of before and really doesn’t look that credible online through their website? The same goes for your business. Why are you going to spend all the money in marketing your business if your website looks cheap and really not that appealing? People online will judge your business by the look of your website and that is why website design plays a crucial role with being online.

Here’s a couple of tips to make sure you leave a lasting impression with your website visitors.

Website design tips

First impression last: This includes all the design elements of your website such as the colours, images, layout and even font. The design should always be professional and showcase your business in a good light. When visitors arrive on your website, what is the first thing that they see? Place all the important elements and headlines first to grab their attention.

Trust: Your website should not just look professional, but credible as well. What are your target audience expecting? This is so much more than just the design of your website. If your service is catered for small organization, does your website show that you are trustworthy?

Credibility: Being successful online is all about trust and credibility. Include client testimonials and your social media efforts on your website so people can see that you are serious about your business and you are in it for the long run. Optimise your about page to include detailed information on who you are and what you stand for.

People make quick judgements online. Make sure you don’t get a negative judgement by optimising your website specifically for your target audience.